STARZ has appointed Sofia Chang to the role of Executive Vice President and Chief Distribution Officer. The news was confirmed by the company's President of Domestic Networks, Alison Hoffman. “Sofia is a well-respected entertainment executive who brings a wealth of experience to Starz along with a successful track record of driving growth in both the linear and digital space,” Hoffman said.
Upon assuming her new role, Chang will oversee all of the streaming platform’s sales activities with multichannel video and digital distributors in the U.S.. The executive, based in New York, will report to Hoffman. “We are excited to welcome her to the Starz team and know her leadership will help us broaden our partner ecosystem, deepen our existing relationships and solidify our position as the industry’s bundling partner of choice," Hoffman said.
Chang brings in two decades of industry and leadership experience from her role as President of Distribution at Warner Media, where she led distribution revenue for all HBO branded digital and linear channels, and navigated its subscriber and revenue growth, increased market share and improved profit margin. During her tenure at HBO, Chang was also responsible for overseeing content distribution and revenue in other formats.
Most recently, she served as the National Chief Executive Officer at Girl Scouts of the USA where she led the enterprise across all functions including operations, technology, licensing and more. She was instrumental in reversing membership decline, reduced debt and developed a cultural framework founded on inclusivity.
The executive recently received recognition on Forbes “50 Over 50: Impact” and Goldhouse “A100” for her efforts to make cultural and social change. She is a graduate of the University of Pennsylvania, where she earned a Bachelor of Arts., and is fluent in Mandarin Chinese. “I’m thrilled to join Starz and I’m looking forward to building on the team’s great success,” Chang said. “I am also incredibly proud to be joining an organization that is dedicated to putting women and underrepresented audiences at the forefront of its business strategy.”
Sofia is a well-respected entertainment executive who brings a wealth of experience to Starz along with a successful track record of driving growth in both the linear and digital space.”