All3Media International confirmed a sale for its new dating show format, "The Love Trap" to TF1 in time for this year's Mipcom event.
“The French know the delights and perils of dating – and this show highlights both of those aspects in abundance,” All3Media International’s Senior Vice-President for EMEA South Graham Spencer said. “We are delighted that the show has been acquired by such a prestigious broadcaster– it’s a testament to its approach on a classic theme.”
The new format was picked up ahead of launch by Julien Degroote, Head of Content Development at TF1 to go straight into a series production for its channel TFX. The deal was negotiated by Spencer. This is ahead of the show’s domestic launch on Channel 4 in the UK, which is created and produced by Great Scott Media.
The title showcases a man as a host who must choose between ten women as they all do everything within their reach to win the affection of one single man. In a twist, only half of the women want to win the bachelor’s heart, the other half want to stay in the game to be one step closer to winning a big cash prize and neither the audience or bachelor know which is which. Successfully enticing the single man means they also avoid the exit at the end of each episode when one suspected love trap will be dumped, quite literally, through a trap door.
The French know the delights and perils of dating – and this show highlights both of those aspects in abundance. We are delighted that the show has been acquired by such a prestigious broadcaster– it’s a testament to its approach on a classic theme.” Graham Spencer Senior Vice-President for EMEA South, All3Media International
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