The Kitchen analyses the Sizzles's growth demand

Sizzle reels are not new, but their acceptance globally, primarily as non-broadcast pitch tapes, has grown significantly over the past few years. “Ideas may be a dime a dozen, as they say,” according to Max Wynen, VP Global Operations for The Kitchen, “but the demand for Sizzle reels, pitching those ideas, and not a finished program of any kind, has been growing at accelerated rates in just about every country. And yes, a lot of the growth has to do with growing production costs across the board.”

Much like it is in the “writers’ room”, whereby “pitches” are thrown out by the minute, Sizzle reels have given producers an opportunity to “sell” their ideas before a budget is even considered.

Sizzle reels are not broadcast, and typically presented one on one to perspective buyers, therefore no clearance is required for use of images, music or even voices. It is the client that provides the concept and ideas, and then The Kitchen’s talented Sizzle team, conceptualizes, writes, researches, casts, produces and mixes each of them.

“This is a fun service that each of our Kitchen studios globally does offer. The idea that Sizzles save money and time for our clients, has caught on, and we are seeing a tremendous demand in all of our studios,” Wynen continued. “Sizzles are not for use at conventions, but as a one on one pitch of an idea”, he concluded, “saving money and time for clients.”