The Kitchen offers its traditional MIP Demos ahead of Mipcom

The Kitchen is preparing Mipcom demos for the October venue in Cannes. For short, animated series, typically one 3 to 11 minute episode will be translated and dubbed into multiple languages. For the longer, dramatic, or live action programs, reality shows and the like, 10 minutes are usually selected to be dubbed to showcase the new program offering.

Over the past 22 years, The Kitchen has been providing MIP Demos for clients in multiple languages, specifically to capture the attention of MIP attendees as they walk the floors of the Palais. According to the company, with hundreds of stands, booths and displays at the Palais, reaching out to potential buyers from every country, speaking every language, can be quite difficult. Rather than have a potential buyer simply pass by, the MIP Demos have proven to wrangle them in.

“It has worked beautifully. Selling a series, a title, or even a concept to buyers from other countries can be difficult if the video is only in English, for example. Through the years, we have found that our clients have consistently searched for new, creative opportunities to sell their programming, and dubbing even a portion of a new offering can mean the difference between a sale and no sale,”  said Deeny Kaplan, Executive Vice President of The Kitchen.

“We have witnessed the success of our demos and are thrilled at the growth annually. The creative sales demos have proven to be the very best sales tool on the floors of the Palais, stopping passers-by in their tracks as they hear and see the new programming offerings in their own language,”  Kaplan concluded.