14 JUL 2020

THISISIRIS AND TEAMTO PARTNER TO LICENSE “MIGHTY MIKE” IN THE UK

The decision to license the show for both, CITV and Cartoon Network’s Boomerang follows a first publishing deal with Edizione Play Press. The show was produced in collaboration with Canada’s Digital Dimension, with TeamTO managing and distributing all licensing rights worldwide.

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TeamTO has partnered with Licensing Agency, This Is Iris for the release of “Mighty Mike” in the UK. The show will be licensed for both, CITV and Cartoon Network’s Boomerang. “We are delighted to be working with the experienced and talented team at THIS IS IRIS,” Patricia de Wilde, TeamTO’s VP of Marketing said. “With Sarah's uniquely creative and quality-driven approach to licensing and great platforms on ITV & Boomerang, 'Mighty Mike' could not be in better hands. Add to that the series' combination of subtle and sophisticated humor inspired by the daily life of pets and you have a perfect formula for success in the UK’s animal-loving market."

The agreement follows a first publishing deal in Italy with high-end publishing outfit Edizione Play Press, for a sticker, coloring, magic coloring, and activity books, being sold in kiosks nationwide. Other licensing agents taking “Mighty Mike” across the globe include Surge Licensing (US), France Télévisions (France), and Uyoung (China), supported by outstanding performances on Universal Kids (US), CBC & Family Channel (Canada), Boomerang (EMEA, Asia Pacific, Latam), France Télévisions, ABC (Australia), Super RTL (Germany), and Tencent (China), among many others. "We are absolutely delighted with the performance of Mighty Mike on CITV. It’s an outstanding comedy and clearly, our audience agree,” says Darren Nartey, Senior Programme Acquisitions Executive, ITV.

The children's show was produced originally by TeamTO and with Canada’s Digital Dimension. TeamTO manages all Licensing rights worldwide and TV distribution in France, Germany, and China, while CAKE distributes the TV series in all other territories.

“Mighty Mike” stars a pug who seeks a quiet life but must defend his house from furry intruders, such as raccoons, turtles, and Fluffy the cat. Mike hopes to have an ecounter with the neighbring dog, Cindy. “‘Mighty Mike’ is a show with great appeal, it’s packed with personality and stand out characters that engage the audience the minute the show starts," said Sarah Lawrence, This is Iris. "The characters' incredible photorealism and the non-stop comedy make this show ideal for a great range of products. We are delighted to be working with TeamTO on this exciting property and look forward to updating our partners on “Mighty Mike’s” potential and standout performance on CITV,” 

We are delighted to be working with the experienced and talented team at THIS IS IRIS,” With Sarah's uniquely creative and quality-driven approach to licensing and great platforms on ITV & Boomerang, 'Mighty Mike' could not be in better hands. Add to that the series' combination of subtle and sophisticated humor inspired by the daily life of pets and you have a perfect formula for success in the UK’s animal-loving market.” Patricia de Wilde TeamTO’s VP of Marketing