29 APR 2021

TVI PORTUGAL OPTIONED ITV'S DATING FORMAT "LET LOVE RULE"

The debut season will air this summer on linear channels TVI and TVI Reality, and will also be streamed on their platform TVI Player.

null

"Let Love Rule"

Share

TVI has commissioned ITV Studios’ reality dating format "Let Love Rule" for Portugal. Locally produced by Shine Iberia, the debut season will air this summer on linear channels TVI and TVI Reality, and will also be streamed on their platform TVI Player.

In "Let Love Rule", the singles experience something new: slow dating. Each matched couple moves in together on their very first date. They live together for at least 24 hours and a maximum of five days.

Cristina Ferreira, Head of Drama and Entertainment at TVI says, “We're thrilled to bring Let Love Rule to Portugal and we truly believe TVI is the perfect home for it. A brand new format, already with an amazing International track record!”

Arjan Pomper, COO, Global Entertainment, ITV Studios adds “It’s fantastic to see how this format finds its way to different territories and I’m happy we can now add Portugal to the list. The show is perfectly suited for distribution across both linear and on-demand platforms, and TVI will tap right into that trend.”

Earlier this week ITV2 confirmed that their local version of the show, "The Cabins", will return for a second series in 2022. The first series swiftly became ITV Hub’s most popular entertainment show across all digital channels, proving the format’s cross-platform power.

Last February "Let Love Rule" launched in Belgium and in the Netherlands the third season continues to score well above slot average every single episode, spectacularly outperforming its previous season. Also in Sweden the reality dating show wrapped up a strong first season.