United Media’s “At the border” gets strong ratings at Greek Star Channel

Media company United Media sold the rights to the adaptation of its Croatian comedy series “At the border” (orig. “Na granici”) to the Greek Star Channel, where it premiered at the end of October, achieving audience share of 72% above Star Channel’s average. The local remake remains the winner in its slot in the target demo 18-54.

"This is the second time that we have our series being adapted in Greece and we are happy to continue to develop our business operations with the most watched televisions in the region. Our series 'No Matter What' (orig. 'Kud puklo da puklo') was successfully adapted for channel ERT 1 earlier, with 480 episodes being produced within six seasons, all of them achieving great results. These accomplishments reflect our strong commitment to producing exceptional content that resonates with audiences worldwide and confirms United Media‘s unmatched production quality”, said Tatjana Pavlović, director of original content sales and co-production at United Media who was recently elected as a new member of the prestigious International Academy of Television Arts & Sciences.

The newest adaptation of the “At the border” hit series in Greece is planned to have 60 episodes in its first season, while its earlier adaptations have already conquered countries in the CEE region. It has 176 episodes adapted by the Slovak TV JOJ, as well as 305 episodes adapted by the Hungarian RTL Klub where it achieved above-average results, being the most watched series in the country at the time of broadcast.

“At the border”, a series produced by the Croatian Nova TV, also achieved outstanding viewership results in its home country with a viewership share of as much as 37%, positioning itself as the leader in its broadcast time slot and remaining the most popular series. It was also broadcast with above-average results in Serbia, Bosnia and Herzegovina and Slovenia.

At the center of the “At the border” series is a young, newly graduated economist Petra who returns from Zagreb to her native village in order to inherit the illegal business of smuggling goods from Bosnia and Herzegovina to Croatia from her grandmother Zorka. As almost the entire village lives from this business and as several families are involved in the business, Petra actually becomes the head of a real small cartel. Therefore, Petra becomes the most desirable bride in the town. All the families involved in the business see an opportunity to marry one of their sons to Petra to take control of a lucrative business, so the sons, whether they want to or not, become Petra's suitors.

The dynamic series is created under the leadership of directors Josip Žuvan, Stanislav Tomić, Ivan Miladinov and Danijel Kušan, along with the series authors Mirna Miličić, Vlado Bulić and Goran Rukavina.