Viaplay Group and Vodafone Greece have signed a multi-year partnership to bring Viaplay Select branded content concept to the Vodafone TV service. "Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering," Vanda Rapti, Viaplay Group EVP, Viaplay Select & Content Distribution said. "From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept.”
As a result of the agreement, Vodafone TV’s 180,000 subscribers in Greece now have access to hundreds of hours of curated premium series and films in a Viaplay Select branded area. The exclusive agreement extends Viaplay Select’s footprint to 11 European markets and 23 in total worldwide.The Viaplay streaming service is now available direct-to-consumer in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada.
Viaplay Select will deliver a broad range of Viaplay and third-party content to Vodafone TV viewers, such as dark satire "The Architect," recipient of a Special Mention at this year’s Berlinale Series Awards, the true crime show "To Solve a Murder" and a biopic of NHL superstar Börje Salming starring Jason Priestley and Valter Skarsgård. The family fantasy series "Ronja, the Robber’s Daughter," based on Astrid Lindgren’s classic story, and the Nordic Noir "End of Summer" will also form part of the catalog.
Other Viaplay Select partnerships were secured with CH Media’s streamer oneplus in Switzerland, Deutsche Telekom’s Magenta TV service in Germany, CANAL+ in Austria, Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s CINDIE service in nine Latin American countries and WOWOW in Japan.
“We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience," Katia Stathaki, CBU Director of Vodafone Greece said. "We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes Viaplay Select to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms.”
Vodafone TV is the richest entertainment content platform in Greece, so this deal shows the broad appeal of Viaplay Select’s offering. From compelling documentaries to critically acclaimed drama and Nordic Noir, our line-up has something for everyone. We continue to add new partners for this unique ‘service-within-a-service’ concept.” Vanda Rapti Viaplay Group EVP, Viaplay Select & Content Distribution