27 FEB 2020

WILDBRAIN CPLG JOINS LC23 AND DIADORA FOR PINK PANTHER FOOTWEAR

The deal sees the launch of two limited edition trainer designs in Italia inspired by the elegance and surreal humour of the popular character of MGM.

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WildBrain CPLG has secured a deal on behalf of Metro Goldwyn Mayer (MGM) with contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by MGM’s iconic "Pink Panther". Brokered by WildBrain CPLG Italy, the collaboration sees the launch of two limited edition trainer designs inspired by the elegance and surreal humour of the popular character.

Resulting from a Spring/Summer 2020 partnership between LC23 and Diodora, the trainers offer a fresh take on two of Diadora’s most popular styles – the Diadora “Rebound Ace” and “Whizz Run” – and feature bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau on a full grain leather/suede material mix.

Maria Gurrieri, Managing Director at WildBrain CPLG Southern Europe, said: “The long-standing collaboration between LC23 and Diadora is recognised for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering. This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”

MGM’s iconic character, "Pink Panther", started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era. Pink Panther continues to be discovered by new generations and remains one of MGM’s most well-known franchises.

"This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”” Maria Gurrieri Managing Director at WildBrain CPLG Southern Europe