Between the new licensees for the series, is a homewares deal with Aymax that includes bedding, towels, cushions and blankets for Belgium, France, Germany, Luxembourg, the Netherlands, Portugal and Spain.
The partnership, along with others established with other clients in the region, will help the brand establish its footprint across apparel, accessory and footwear, and toy markets, among others.
Hoping to expand its staff throughout New York, Europe and APAC, the group, led by Commercial Director, Victoria Whellans, will focus on building long-term strategic partnerships for leading global brands across various topics.