WildBrain signs global distribution rights for "Ray of Sunshine" animated series

WildBrain has signed worldwide distribution rights (excluding Ireland) for season one of the new preschool animated series "Ray of Sunshine" (26x7’), produced by Dublin-based animation studio Daily Madness. The title is currently available for delivery and will be showcased by WildBrain at Kidscreen Summit in February.

Aimed at kids’ 3-6, "Ray of Sunshine" centres around Ray, a sunshine-y, seven-year-old boy who lives in the Sunshine Apartments smack-dab in the middle of Dublin. Ray is a very sociable, outgoing kid with the gift of gab, and he is always ready for a chat. Luckily for Ray, living in an apartment complex where pretty much everybody knows everybody, he can usually find someone to chat to.The collective care and love of Ray’s neighbours highlights the importance of community, a theme at the heart of this show.

Caroline Tyre, VP Global Sales and Rights Strategy at WildBrain, said: “We’re thrilled to work with Daily Madness, a women-owned and-led animation studio, and we wholeheartedly believe in their mission to champion underrepresented voices in our industry. With 'Ray of Sunshine', Daily Madness has created a terrific new series filled with silliness, humour and heart. Featuring compelling character-driven stories rooted in gender-neutral play, friendship and community, this adorable series is the perfect addition to our preschool animation slate. We look forward to sharing it with audiences around the world.”

Lindsey Adams, Producer and Director, "Ray of Sunshine", said: “We’re over the moon to sign this deal with WildBrain, a company with such a passion for kids’ content and to join their portfolio of incredible brands. 'Ray of Sunshine' is our love letter to Dublin, a city that is very much home to the creative team working behind the scenes on this show. With our new partners at WildBrain, we’re so excited to see our beloved Ray travel outside of Ireland and to audiences across the globe.”