Xilam Animation has hit 15 billion lifetime views on YouTube and reached 15 million subscribers across its channels on the platform. For 2019, the company is also projected to increase its YouTube views by 50% compared to 2018.
The rapid growth has been fuelled by the launch of over 15 new YouTube channels across Xilam’s IP including the first dedicated global channel for hit preschool property “Paprika”, in addition to local “Oggy and the Cockroaches”, “Zig & Sharko” and “The Daltons” channels in India. Localised channels were also introduced in Brazil, Germany, and Russia.
Morgann Favennec, EVP Global Sales Development at Xilam Animation said: “We’ve had an exceptional year of growth in the digital space and it’s been thrilling to see such a significant increase in traffic as we continue expanding our multi-platform offering for fans. Hitting 15 billion YouTube views marks a significant milestone in our digital strategy and as we look ahead to 2020, we will be focused upon harnessing this momentum and maximising our reach across both new and existing territories.”
NEW DIGITAL STRATEGY
These latest developments are part of Xilam’s new digital strategy which anticipates the upcoming change of YouTube’s business model that should prioritise official kids’ channels over user generated content which revenues are expected to drop sharply next year. Over 80% of views and revenue for Xilam’s IPs now come from the company’s official channels.
Xilam also continues to expand the presence of its IP on additional platforms including the recent launch of “Oggy and the Cockroaches” and “Paprika” Stickers which are now available for users of Apple’s iMessage and LINE messaging apps. On the consumer products side, Xilam launched an “Oggy and the Cockroaches” shop on e-commerce platform Teespring, featuring limited editions clothing and accessories.