Xilam Animation’s flagship property "Oggy and the Cockroaches" has taken up residence at the famed Grévin Museum in Paris. Created at Grévin’s workshop, wax works of Oggy and the three pesky cockroaches - Joey and Deedee and Marky – were unveiled at a ceremony last night and are now open to the public.
This installation follows a raft of brand activity which has been held throughout the year including the opening of the brand’s first escape room in Paris, museum partnerships, exhibitions, a roadshow, street marketing and more.
Marc du Pontavice, CEO at Xilam Animation said: “It’s been a fantastic year for ‘Oggy and the Cockroaches’ as we’ve celebrated the 20th anniversary with fans of all ages. We’re delighted the series has been chosen as one of just a handful of kids’ brands to set up home in the wonderful Grévin Museum and look forward to seeing families further engage with Oggy in this exciting new way for years to come.”
Now in its seventh season, “Oggy and the Cockroaches” reaches 600m households in 190 countries through global deals with Netflix and Amazon Prime Video, along with a robust line up of local broadcast partners. The property has a strong global presence on YouTube with 7+ million subscribers and 200 million views achieved every month.
In France, “Oggy and the Cockroaches” is the second most watched children’s show and has 84% brand awareness among 15-34 year olds (Source: TNS KANTAR, July 2018). On Gulli, “Oggy and the Cockroaches” is the channel’s third most watched kids’ series on weekends, achieving a 25% audience share among 4–10 year olds. (Source: Eurodata TV worldwide / Médiamétrie / Médiamat, June 2019).