OnDemandIQ has officially announced the completion of the first wave of its landmark Streamer Sentiment Index (SSI) study, delivering insights into the performance of VOD and OTT platforms across Southeast Asia, Japan, and Taiwan. Conducted in collaboration with Japanese panel provider GMO, the study provides granular market-specific insights to inform strategic decision-making for content creators, distributors, and platform operators.
In Taiwan, the study revealed international platforms dominate across all metrics, with Netflix outperforming in most categories. In content quality, Netflix claims the top spot, followed by Disney+ and Sony's Crunchyroll, which ranks third ahead of HBO Go. The upcoming wave will also assess consumer reactions to HBO's transition to Max.
In Indonesia, global platforms lead in user interface performance. Indonesian viewers rank HBO Go as the best for ease of navigation, followed by Netflix and Disney+ Hotstar. Amazon Prime Video places 10th, narrowly surpassing the local Vidio platform owned by Emtek.
In Thailand, Disney+ Hotstar edges out Netflix for catalogue depth, emerging as the top choice among Thai audiences. Local player Doonee ranks third, followed by Taiwanese regional platform Catchplay. Amazon Prime Video scores poorly in satisfying binge-watchers' needs for engaging content.
“The Streamer Sentiment Index is designed to give industry stakeholders an unparalleled understanding of their audiences by combining traditional metrics with groundbreaking methods like the Stated Improvement Scale,” said Anthony Dobson, Co-Founder of OnDemandIQ. “These insights will help platforms enhance their offerings, driving both customer satisfaction and business growth,” he concluded.
