According to a new study from Juniper Research, the global subscription economy is projected to grow by 67% over the next five years, expanding from $722 billion in 2025 to $1.2 trillion by 2030. This surge comes despite increasing signs of consumer fatigue from managing multiple subscription services across various sectors.
The report, titled “Subscription Economy Market: 2025–2030,” identifies digital video services as the dominant subscription category, forecast to represent over 33% of global subscription spend by the end of the decade. However, the fastest-growing segment will be Mobility-as-a-Service, with subscriptions in this area—covering multimodal transport access—expected to increase by more than 540% between 2025 and 2030.
Nick Maynard, VP of Fintech Market Research at Juniper Research, emphasized the need for providers to rethink current models: “As consumers grow increasingly weary of endless subscriptions, providers must deliver distinctive value to maintain growth. Simply relying on hybrid models that mix ads with subscription fees while raising prices is not a long-term solution, and risks alienating already fatigued customers.”
The report also highlights bundling and flexible subscription management as critical tools for reducing churn. By consolidating multiple services under a single interface and offering users greater control, providers can enhance satisfaction and loyalty. Maynard noted, “Managing subscriptions can be a challenge for consumers, particularly as the number of subscriptions increases. We have seen many bank and fintech apps focus on subscription management as a key issue for users. Therefore, subscription providers must look at bundling and flexible management to ease the user experience, or they will lose control of subscription management to third parties.”
Juniper’s research suite includes over 71,500 datapoints across 61 countries, providing a comprehensive assessment of the global subscription market. It also features a competitor leaderboard and in-depth analysis of emerging market opportunities.