Whether it’s further acceptance of streaming or the emergence of new platforms, users have added more services to their portfolios in the last six months. In fact, now the average number of streaming subscriptions in the United States is four, up from three in April, according to a recent J.D. Power survey.
Moreover, 13% of the respondents said they use as many as seven or more services. That has caused the average monthly expenditure of streaming services to increase from $38 in April to $47 in December 2020.
In the eyes of respondents, Netflix is still the gold standard of streaming services. More than three- fourths (81%) of respondents said they subscribe to Netflix, the most of any platform. Furthermore, Netflix has only 0.10 streaming problems per hour cited by users, the least of any SVOD.
However, Netflix’s market share declined 4% since April (85%), while five of its next six-closest competitors all picked up ground. Amazon Prime Video ranked second at 65% (down from 66% in April), followed by Hulu at 56% (up from 48%), Disney+ at 47% (up from 37%), YouTube TV at 20% (up from 17%), HBO/HBO Max at 22% (up from 13%), and Apple TV at 14% (up from 10%). Peacock, at 18%, had no presence in April.
According to the survey, Disney+’s hit “The Mandalorian” was the most-watched show in December (7.3%). The live-action Star Wars series, whose second season ran from October 30 to December 18, was the platform’s only represenative among the top shows. “Grey’s Anatomy” (Netflix - Hulu), “The Crown” (Netflix), “Shameless” (Showtime), and “The Queen’s Gambit” (Netflix) rounded out the top five.
“The Mandalorian” helped Disney+ building some momentum on user time spent on their platform. In detail, consumers spent 5.0 hours per week on Disney+, up from 4.8 in April (when the show was in hiatus). The only other streaming service that gained time spent was YouTube TV, which saw the biggest increase of 1.5 hours (10.0 hours from 8.5 hours). Netflix had the biggest decline from the spring at 0.7 hours (9.5 hours from 10.2 hours).
This J.D. Power TMT Insight is based a survey of 1,745 adults in the United States, from December 16 to 19, 2020.
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