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Señal News > Data

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USA: CTV networks join forces to drive more inclusive advertising
Markets

USA: CTV networks join forces to drive more inclusive advertising

YouTube, the driven force to boost cinema worldwide
Trends

YouTube, the driven force to boost cinema worldwide

Streaming algorithms surpass word-of-mouth in viewer influence
Trends

Streaming algorithms surpass word-of-mouth in viewer influence

UK football scored most international sponsorship investment Markets

UK football scored most international sponsorship investment

Amazon Announced second quarter results Markets

Amazon Announced second quarter results

Global demand for majority female productions doubled Trends

Global demand for majority female productions doubled

USA: TV networks account for 30% of top 100 FAST channels Trends

USA: TV networks account for 30% of top 100 FAST channels

USA: Holidays ads campaigns need to start earlier Trends

USA: Holidays ads campaigns need to start earlier

UK: less than half of Generation Z watch broadcast TV Trends

UK: less than half of Generation Z watch broadcast TV

USA: Digital ad spend exceeded $27 billion in the first half of 2024 Markets

USA: Digital ad spend exceeded $27 billion in the first half of 2024

UK: half of screen industry workers remain out of work Markets

UK: half of screen industry workers remain out of work

USA: 66% SVOD users prefer cheaper ad-supported plans Markets

USA: 66% SVOD users prefer cheaper ad-supported plans

Non-English content up 24% in English-speaking markets Trends

Non-English content up 24% in English-speaking markets

Sky UK customers consumed 2bn hours in the first half of 2024 Trends

Sky UK customers consumed 2bn hours in the first half of 2024

UK advertising spend reached £9.2bn in Q1 2024 Forecasts

UK advertising spend reached £9.2bn in Q1 2024

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