26 MAR 2021

CBS SPORTS AND PARAMOUNT+ ACQUIRES US RIGHTS TO ITALIAN SERIES A

The streaming service is set to add more than 400 club matches live each season through 2024. Select matches will be televised each year on CBS Sports linear platforms, including CBS Sports Network

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CBS Sports and Lega Serie A have sealed a multi-platform agreement to obtain exclusive U.S. rights to the Serie A Championship, the Coppa Italia, and the Supercoppa Italiana. Paramount+, ViacomCBS’ is set to offer over 400 club matches live each season through 2024. “In a strategic area like the United States of America this agreement confirms the growth of the international image of the Serie A brand through an important partner like CBS Sports,” said Lega Serie A CEO Luigi De Siervo. “Today it is not a point of arrival, but rather the beginning of a process of investments in human resources and editorial contents to support the continued growth of Serie A in the North America territory. “

The streaming services will feature all 380 Serie A matches, at least 25 Coppa Italia matches including all contests from the fourth knockout round on, and the Supercoppa Italiana match each year between the winners of Serie A and Coppa Italia. Select matches will be televised each year on CBS Sports linear platforms, including CBS Sports Network. “We are building critical mass in soccer, and the addition of Serie A, Coppa Italia, and the Supercoppa Italiana is another major step in the expansion of CBS Sports’ extensive lineup of live soccer coverage on Paramount+ and across our linear and digital platforms,” Gerttula said.

CBS Sports begins coverage in August with the start of the 2021-2022 Serie A season. Additional coverage details will be announced in the coming months in conjunction with the 2021-2022 Serie A and Coppa Italia schedules. CBS Sports Digital will deliver additional coverage and original programming and feature highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.

Paramount+, a leading destination for U.S. soccer fans, features more than a thousand live matches each year across an extensive portfolio of soccer properties, including UEFA club competitions, NWSL, Concacaf Men’s World Cup Qualifiers, Liga Profesional de Fútbol, and Serie A. “Showcasing this historic league and some of the world’s biggest clubs is a tremendous opportunity to further grow the sport in the U.S. by delivering first-class coverage to a dedicated and passionate audience,” Jeffrey Gerttula, Executive Vice President & General Manager, CBS Sports Digital. 

 

In a strategic area like the United States of America this agreement confirms the growth of the international image of the Serie A brand through an important partner like CBS Sports. Today it is not a point of arrival, but rather the beginning of a process of investments in human resources and editorial contents to support the continued growth of Serie A in the North America territory. ” Luigi De Siervo. CEO, Lega Serie A