CosmoBlue Media, the global media company focused on premium entertainment, today announced the official launch of CosmoGO’s TVOD service in Canada, transforming what was formerly known as Cineplex Store. The new platform delivers the latest movies and series at your fingertips, available to watch anytime, anywhere, on all your favourite devices.
CosmoGO now delivers an upgraded experience with the latest releases, from Hollywood blockbusters to festival favorites, all within an expansive library of over 10,000 titles that includes hits, indie gems, and rare finds. Users can enjoy content anytime, anywhere, and the way they want to watch, streaming across devices with flexible payment options such as monthly subscriptions, single rentals, purchases, and bundle packages. The platform also offers attractive deals like “Movies for a Loonie” and other exclusive savings, while its refreshed interface and enhanced discovery features make it easier than ever to find and enjoy the content you love. With a strong commitment to showcasing global cinema, CosmoGO ensures a diverse and enriching entertainment experience for Canadian audiences.
Tanuka Roy, General Manager of CosmoBlue Media in Canada emphasized the launch within the framework of the company’s global strategy: “CosmoGO marks the beginning of a bold new chapter for Canadian audiences. This launch is just the start, and over the next few months, we’ll roll out options, including Pay Per View (PPV), Subscription Video on Demand (SVOD), and Advertising-based Video on Demand (AVOD) to become a complete multi-platform destination for film, TV, sports, concerts, and live events," commented.
CosmoGO is rolling out a multi-layered marketing strategy designed to maximize awareness, early adoption, and sustained engagement. Initial digital marketing efforts will focus on high-converting campaigns targeting the platform’s existing customer base, with additional media deployed across social media and digital advertising networks. As additional services roll out in the coming months, including SVOD, PPV, and AVOD, CosmoGO will expand to out-of-home activations and enhanced digital advertising, spanning media from mobile, theatres, websites, and video walls in high-traffic locations. The strategy will also include promotional partnerships with leading media services to amplify reach and engagement.
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