Discovery+ launches premium subscription on The Roku Channel

Roku, Inc. and Warner Bros. Discovery confirmed plans to add a premium subscription option for discovery+ on The Roku Channel. "Today marks an exciting milestone for our business as we welcome both tiers of discovery+ to the roster of exceptional services available as a Premium Subscription on The Roku Channel,” says Randy Ahn, Head of The Roku Channel, SVOD. “discovery+ is a leading streaming service and features an unmatched content library. We’re thrilled to support their growth through their launch on The Roku Channel and for the opportunity to bring this caliber of content to our users.”

Available in the U.S., users can now subscribe to both the ad-free for $6.99 and ad-supported for $4.99 directly through The Roku Channel. "The launch of discovery+ on The Roku Channel makes it easy for our users to access this compelling content, while enabling Discovery to reach incremental audiences through The Roku Channel,” says Rob Holmes, Vice President, Programming, Roku. “By offering more great content in The Roku Channel, we provide even more reasons for our millions of streamers to engage with a top five channel on our U.S. platform, and more opportunities for our partners to reach our large audience.”

The platform offers 70,000 episodes of current and classic shows from an iconic portfolio of networks, including HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet, and Magnolia Network, as well as more than 200 discovery+ original titles and hundreds of hours of exclusive content. Additionally, the service offers top non-fiction content from A&E, The HISTORY Channel, and Lifetime, as well as the definitive offering of nature and environmental programming, headlined by exclusive streaming access to the largest collection of natural history from the BBC.

The Roku Channel offers Premium Subscriptions from over 50 services, and most recently reached an estimated 80 million people. “We're pleased to deepen our relationship with Roku, a valued partner, and expand access of discovery+ on the Roku platform through the launch on The Roku Channel,” says Gabriel Sauerhoff, SVP Digital Distribution and Commercial Partnerships, Warner Bros. Discovery. “We look forward to further extending the reach of our exceptional library of lifestyle and real-life content to millions of Roku streamers and providing them increased optionality in how they access discovery+.”