Discovery partners with Amazon for the personalization of discovery+

Discovery will use the services to personalize user's experience according to their viewing habits and preferences.

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Amazon Web Services, Inc. and Discovery Inc. have sealed a strategic agreement to strengthen Discovery’s ongoing transformation in the cloud. “AWS provides the unparalleled portfolio of services, global infrastructure, and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world,” said Avi Saxena, Chief Technology Officer, Direct-to-Consumer at Discovery, Inc. “Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalization to viewers so they can get the most value out of their subscriptions.”

As Discovery’s preferred cloud provider, AWS powers the vast majority of the company’s infrastructure needs to deliver its discovery+ on-demand streaming video service, its digital services, and more than 450 linear TV channels to viewers worldwide. With AWS, Discovery also provides greater personalization of discovery+, helping viewers easily find content that appeals to their interests.

The company relies on Amazon Personalize to offer recommendations for curated content that matches viewer’s specific interests, customizing the browsing experience. It also uses Amazon Transcribe across its linear broadcast channels and streaming services to accurately generate closed captions to ensure content is inclusive and accessible to hearing-impaired viewers, and Amazon Rekognition, which identifies the appropriate reccomendations for users.

Discovery leverages numerous AWS Media & Entertainment Services to deliver more than 8,000 hours of original live and on demand programming each year. In the summer of 2021, as the Home of the Olympics in Europe, transmitting 1.3 billion minutes of the Olympic Games Tokyo 2020 content across its range of digital platforms, including discovery+ and Eurosport subscription services, successfully delivering sports action in 19 languages across 50 markets in Europe. 

AWS provides the unparalleled portfolio of services, global infrastructure, and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world. Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalization to viewers so they can get the most value out of their subscriptions.” Avi Saxena Chief Technology Officer, Direct-to-Consumer, Discovery, Inc.