The Walt Disney Company would be considering the idea of combining its main streaming service, Disney+, along with other areas of the company such as theme parks, cruise vacations and stores, aiming to fulfill its own promise of making Disney+ profitable by 2024. One idea involves a membership program that would offer companywide discounts or special perks, according to The Wall Street Journal.
A membership program like this would be a model similar to the one that Amazon offers with Prime. In the case of Amazon, for US$139 a year or US$14.99 a month, Prime members receive free shipping and other perks, including access to the Prime Video streaming service.
“A membership program is just one of the exciting ideas that is being explored as we consider ways to marry the physical and digital worlds. Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” Kristina Schake, Senior Executive Vice President and Chief Communications Officer at The Walt Disney Company, said in a statement.
The effort is supported by The Walt Disney Company’s CEO, Bob Chapek, who has been vocal both internally and publicly about the opportunity for the company to do more to cross-sell to customers, people familiar with the discussions told The Wall Street Journal.
A membership program is just one of the exciting ideas that is being explored as we consider ways to marry the physical and digital worlds” Kristina Schake Senior Executive Vice President and Chief Communications Officer at The Walt Disney Company