Fuse Media announced that a Latin management group' led by CEO Miguel Roggero has acquired a majority, controlling interest in Fuse Media. The company’s platforms currently include Fuse and FM linear and video-on-demand (VOD) channels; Fuse Digital; OTT channels and Fuse-branded apps and live events. “At a time when millions of Americans of all races and ethnicities are calling for more representation and servicing of underserved communities, the Fuse Media management team is taking ownership of its collective destiny," Roggero said. "Only through ownership can Latino and other minorities reach our true potential.”
Roggero will lead the senior management group alongside his fellow management team members Judi Lopez, Head of Content Distribution, Fernando Romero, Head of Ad Sales, and senior members Marc Leonard, Mark McIntire, and Patrick Courtney who oversee programming, marketing, and digital, respectively. In addition, Roggero has reconfigured and assembled a Board of Directors that includes such highly-respected Latino business leaders as Tony Nieves, president of MARCA, a leading creative and marketing agency targeting the Latino community; and marketing and digital media expert, Emeli Colletta, the former head of marketing for Univision Interactive.
The management team hopes to strengthen the company's distribution, advertising, and programming as it continues to expand and serve an underrepresented audience.“Ownership matters, especially in media, which must do a better job of realistically reflecting communities of color,” Roggero said. “Ownership means to control and the best way to determine one’s fate. And today, we are taking our destinies, and those of our community, into our own hands.”
Since it was founded 16 years ago, Fuse Media has aimed for story-driven programming and content. Targeting millenial and Gen-Z audiences, Fuse has a median age of more than 15 years below cable’s average. “The Latino community is one of the largest in America and still one of the most underrepresented in media, but with its enormous involvement in our economy it continues to present exceptional expansion potential for Fuse Media,” Roggero said.
The Latino community is one of the largest in America and still one of the most underrepresented in media, but with its enormous involvement in our economy it continues to present exceptional expansion potential for Fuse Media.” Miguel Roggero CEO, Fuse Media