Fuse Media, the Latino-owned global leader in inclusive entertainment, has expanded its agreement with DIRECTV to include carriage of two of the company’s diverse-focused FAST channels, Somos Novelas and El Rey Rebel. The launch marks the debut of Somos Novelas, the Spanish-language channel featuring novelas from around the world, and comes as El Rey Rebel posts its strongest month in viewership to date.
With this launch on DIRECTV, Fuse Media has assembled the largest Latino-focused bundle in FAST with offerings in both English and Spanish to answer Latinos’ growing appetite for programming that reflects their culture. In fact, a recent study by McKinsey & Company found Latino streaming viewership doubles when Latinos are represented on-screen or behind the camera.
Miguel Roggero, Chairman & CEO of Fuse Media, referred to the strategy: “With the launches of Somos Novelas and El Rey Rebel on DIRECTV, Fuse Media is fulfilling a commitment to deliver content for every segment of the Latino audience “Somos Novelas and El Rey Rebel were developed to answer the Latino community’s tremendous demand for content that reflects their lives and interests. We’re happy to have this opportunity with DIRECTV to help meet that demand with these two channels," explained.
Somos Novelas features novelas from around the world and is part of the Fuse Media suite of Latino-focused programming, which includes Latino Vibes and El Rey Rebel. El Rey Rebel sets your rebellious, independent spirit on fire with the raw action, fearless fun and pure mayhem of Kung Fu classics, martial arts, grindhouse, gritty crime, and extreme sports.
Fuse Media’s expansive FAST portfolio of both owned-and-operated and partner-owned FAST channels reach over 85% of multicultural households in the U.S. Latinos currently make up nearly 20% of the U.S. population and possess a purchasing power of $3.4 trillion.
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