HBO Max and HBO topped 41 million U.S. subscribers at the end of 2020, AT&T said Wednesday, surpassing the company’s initial projection by two years. Warner Media’s total revenue figures, however, declined by 21%.
The service, costing USD 14.99 per month, saw its “activations” double since the end of Q3 2020, driven by new programming releases following Covid-19-related production delays. "Our expectations are that we will start to hit our stride as we get into the second quarter," CEO of the AT&T Communications, John T. Stankey said.
HBO Max now reaches 37.7 million total subscribers. That compares with 28.7 million subscribers, including 8.6 million activated users, as of the end of September. This year’s HBO and HBO Max’s figures collectively compared with 38.0 million as of the end of September. “I want to stress: This is a unique year,” Stankey said. “I think we’ve been good to the theater owners, because they have a predictable schedule of Warner Bros. films coming out."
The company has said it hopes to reach 50 million to 55 million HBO Max customers in the U.S. by 2025. WarnerMedia is also planning to launch an advertising-supported version of HBO Max in the second quarter of the year and to continue to begin rolling the service out internationally.
HBO Max is home to original series such as “Love Life,” The Flight Attendant,” and the upcoming “Sex and the City” revival and “Gossip Girl” reboot, as well as a large library of Turner and Warner Bros. content, including “Friends,” “The Big Bang Theory” and DC Universe movies. Coming this year will be Warner Bros’ 2021 slate of films, including “Godzilla Vs. Kong,” “The Suicide Squad,” “Space Jam: A New Legacy” and “Dune.”