This Tuesday, June 29, WarnerMedia officially launched its new streaming platform HBO Max in 38 territories across Latin America and the Caribbean, with a programming offer of more than 15.000 hours of movies, series, animation, documentaries, reality shows and even live sports in certain markets. This is the first international expansion of the service outside the United States.
As an exclusive offer, HBO Max unveiled a reward for its new customers: by subscribing to the platform on hbomax.com by July 31, Latin American fans will benefit from a 50% discount off the regular monthly plan for as long as they maintain their subscription without interruption, whether it be for months or years.
"The big day has finally arrived and we couldn’t be more thrilled, as we launch HBO Max in our region with an unprecedented offer rewarding our first wave of subscribers, making our vast collection of movies and TV series incredibly affordable. This past year, with its unprecedented health and economic crises, it has been challenging for our fans all the way from Tijuana to Tierra del Fuego, and so we are thrilled to bring some joy and inspiration to the entire community through this exclusive, once-in-a-lifetime launch offer,” stated Luis Durán, General Manager of HBO Max for Latin America.
● CONTENT OFFER
Seeking to position itself as an entertainment option for the whole family, HBO Max will be home to franchises such as "Harry Potter," "The Lord of the Rings," and "The Matrix," as well as movie classics such as "The Wizard of Oz," "Casablanca" and "Singing in the rain". Superhero titles are also present through the DC universe, with productions such as "The Justice League," "Wonder Woman 1984," "Joker," "Superman & Lois," and "Doom Patrol", among others.
Blurring the traditional theatrical windows, the platform will offer all Warner Bros films just 35 days after they have been released in Latin American cinemas, at no additional cost. Among the closest premieres are the films "En el Barrio," "Space Jam: A New Era," "The Suicide Squad," and "Dune". There also are recent movies such as "Tom and Jerry," "Mortal Kombat," "Judas and the Black Messiah," and "Godzilla vs. Kong”.
At the same time, HBO Max exclusively offers iconic television titles such as "The Sopranos," "Game of Thrones," "Sex and the City," "The Big Bang Theory," and "Friends," whose comeback special is now available in the region. Later, it will add exclusive premieres produced under the Max Originals brand, such as "The Flight Attendant," "Genera+Ion," "Raised By Wolves," "Selena+Chef," "Legendary," and "And just like that ...," among others.
HBO Max also has the rights to the UEFA Champions League, the top club-level football competition, for Brazil and Mexico. In addition, WarnerMedia announced agreements with production houses such as EndemolShine Brasil, BTF Media, The Mediapro Studio, Dopamine, Floresta, Conspiraçao, Boutique Filmes, Zeppelin, Pampa Films, Redrum, and Dynamo.
● SUBSCRIPTION PLANS
HBO Max offers two subscription plans, starting at US$3 a month, which vary slightly between countries: the Standard plan gives access to three simultaneous users, five personalized profiles, content downloads and HD video (including titles in 4K), on all supported devices. On the other hand, the Mobile plan provides access to the same content catalog, but it was designed for an individual experience, to be enjoyed in standard definition on compatible smartphones and tablets, with optimized image quality.
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