19 NOV 2019

IMMEDIATE SUCCESS FOR DISNEY+'S “THE MANDALORIAN”

The show was even more popular with US audiences after four days of release than other top US streaming debuts were at the same points in their runs, according to new Parrot Analytics demand data.

19 NOV 2019

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New Parrot Analytics demand data reveals signs of immediate success for Disney+'s flagship original series “The Mandalorian”. For the week of November 10-16, the series jumped up to third most in-demand digital original with US audiences.

Furthermore, Parrot Analytics has tested demand for “The Mandalorian” on a time-shifted analysis against four of the best performing streaming debuts of the year with US audiences: Netflix's “The Umbrella Academy,” “When They See Us,” and “The Dark Crystal: Age of Resistance,” as well as Amazon Prime Video's “Good Omens”.

Parrot Analytics' Time-Shift Analysis reveals that “The Mandalorian” was even more popular with US audiences after four days of release than these other top US streaming debuts were at the same points in their runs.

Four days out from their respective launch dates, US demand for “The Mandalorian” was: 58.7% ahead of Amazon Prime Video's “Good Omens”; 35.8% ahead of Netflix's “The Umbrella Academy”; 15% ahead of Netflix's “When They See Us”; and 11.5% ahead of Netflix's “The Dark Crystal: Age of Resistance”.

Given Disney+'s episodic release strategy, Parrot Analytics expects demand for “The Mandalorian” to continue to grow further as new episodes become available to stream over the next several weeks.