The streaming service has promoted Chief Marketing Officer executive to President in a move that follows the departure of CEO Randy Freer.
Hulu has promoted Chief marketing officer Kelly Campbell to President. Campbell’s promotion comes following the exit of CEO Randy Freer, who stepped down earlier month amid a reorganization under Disney’s Direct-to-Consumer and International Chief Kevin Mayer. Freer had been the streaming company’s CEO since 2017.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Disney direct-to-consumer and international chairman Kevin Mayer. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the US and beyond.”
“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there.
“This is a time of tremendous growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,”” Kelly Campbell President of Hulu