27 JUN 2022

MeteoHeroes' videogame to be part of Real Madrid's summer camp

The program will include entertaining and informative sessions and activities incorporating an environmental theme.

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Videogame based on hit kids’ animation MeteoHeroes will be playing a leading role in The kids’ summer camp taking place at Real Madrid City, the football team’s training complex. MeteoHeroes is the only cartoon in the world dedicated entirely to climate and environmental issues. The series co-produced by Mondo TV S.p.A and Meteo Expert.
 
Campus Experience Football and Responsible Gaming camp wants to offer a unique experience that encompasses football training, gaming activities and the encouragement of positive values. The event will open its doors to thousands of girls and boys from all over the world from 3 to 15 of July 2022. It is an opportunity the Real Madrid Foundation offers boys and girls aged 9 to 12 to combine their two passions – football and gaming – in a responsible way and with a strong educational component.
 
“This is an important opportunity for MeteoHeroes, both to let children known more about an excellent videogame based on their favourite TV series and to highlight the message of the show about caring for the planet. We are delighted to be working with Sony and Real Madrid at this important and timely event”, said Maria Bonaria Fois, CEO of Mondo TV Studios.
 
Sony Interactive Entertainment (SIE) announced a programme of PlayStation®Talents activities at the event. These activities will include entertaining and informative sessions and activities incorporating an environmental theme. They will be held on Tuesdays and Thursdays from 5 July to 16 July and will accompany the training programme prepared by The Global Esports Academy, a benchmark esports academy in Spain.
 
“For all of us who have worked so long to create MeteoHeroes it is a gigantic honour to be part of the Summer Camp of a legendary team like the immense Real Madrid thanks to its Foundation. We are thrilled to know that while children have fun with MeteoHeroes they can also have the hope that climate change can be addressed – and that together we will succeed”, shared Luigi Latini, CEO of Meteo Expert.
 
The MeteoHeroes videogame, like the TV show, builds on the unique value proposition of the MeteoHeroes brand, one that combines an important and valuable message about climate and environmental issues, and ways to protect the planet, with fun and entertainment. MeteoHeroes – Saving Planet Earth invites children of all ages to join the much-loved characters from the popular environmentally themed TV series in a fun action platform game. There are enemies to escape from, fast-moving adventures and multiple locations on all the world’s continents, where players have to find hidden items on the screen that will help them rid each city of pollution and decay.
 
The videogame has been available worldwide on PlayStation® and PC (STEAM platform) from 28 February. The videogame is a co-production between Sony Interactive Entertainment España (SIE España), development partner Gammera Nest and Mondo TV Studios. Worldwide publishing is managed by PlayStation®Talents, as well as communication, promotion and launch activities. North American distribution and marketing for the game is managed in partnership with The itsy bitsy Entertainment Company, from producer Kenn Viselman.
 
“PlayStation is delighted to again be collaborating with one of Europe’s most fun and educational summer camps. And we’re thrilled to be introducing many young gaming fans to MeteoHeroes – Saving Planet Earth, a game that really aims to make a difference. Hand in hand with the Real Madrid Foundation, the youngest members of the household will be able to enjoy sport and videogames together, learning great values in a few days that we hope will be unforgettable”, said Roberto Yeste, Head of PR, Partnerships and New Business Development, PlayStation Iberia.
 
MeteoHeroes season one arrived arrived this year to multiple Latin American and lusophone markets and, thanks to the exclusive partnership of the show’s co-producers with mega hit-maker Kenn Viselman (‘Teletubbies’) also made its broadcast debut on PBS in the US. As a result of a deal struck between Viselman and Adventure 2 Learning, MeteoHeroes will debut in 30,000 schools across America this fall impacting as
many as 15 million children. The series is now available in over 20 languages and has been sold or confirmed into over 145 countries. Starting in April, the second season of MeteoHeroes had its world premiere on Cartoonito in Italy, where season one is already among the most successful Cartoonito children’s series. MeteoHeroes has enjoyed similar success in Spain on Clan.

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