Contrary to Netflix’s estimates in July that it would launch its ad-backed plan in early 2023, some buyers indicated the true goal of the streamer is to launch its ad-supported version on November 1, according to The Wall Street Journal. This tier of the service is expected to launch in the United States, Canada and other international territories.
Furthermore, apparently Netflix is looking to charge brands premium prices to advertise on its upcoming ad-supported product. In fact, according to The Wall Street Journal, executives from Netflix and Microsoft, which is supplying the technology to facilitate the placement of video ads on Netflix, met with some ad buyers last week, and they are willing to charge advertisers roughly US$65 for reaching 1.000 viewers.
According to The Wall Street Journal, the total ad-load for TV shows would be roughly four minutes per hour of programming, which is much less than traditional linear television ads, and that ads would pre-roll before movies. The streamer will also allow brands to target viewers watching specific genres of shows, those in the Top 10 most-viewed shows, or target ads based on country.
“We are still in the early days of deciding how to launch a lower priced, ad supported tier and no decisions have been made. So this is all just speculation at this point,” a Netflix spokesperson declared.
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