10 AUG 2020

NETFLIX LAUNCHES NEW HINDI USER INTERFACE

All Netflix features, from the sign up to search rows, collections, and payment will now be available in Hindi across mobile, TV, and web compatible devices.

10 AUG 2020

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Netflix announced its newest user interface launch in Hindi. The modification allows easier access to Indian and international films and series in Hindi. All Netflix features, from the sign up to search rows, collections, and payment will now be available in Hindi across mobile, TV, and web compatible devices. "Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi," Monika Shergill, VP-Content for Netflix India, said.

Netflix members can access the Hindi user interface from the Language option in the ‘Manage Profiles’ section on any desktop, TV, or mobile device. Users can also set up to five profiles in each account,each with its own language setting. Netflix members outside India will also have the option to switch their user interface to Hindi.

Netflix is investing heavily in Indian films and series across all genres and for all generations, including hits like "Sacred Games," "Bulbbul, Choked: Paisa Bolta Hai," and "Mighty Little Bheem." Netflix continues its efforts to improve through viewing features like Smart Downloads, parental controls, and the Top 10 row. Last year, the platform introduced the mobile plan in India for Rs. 199/ month.

The streamer recently unveiled its most recent lineup, consisting of 17 stories, which include "Ludo," "A Suitable Boy," "Mismatched" and the upcoming film "Gunjan Saxena: The Kargil Girl," scheduled for release on 12th August. Netflix members can also discover and enjoy stories from other parts of the world, such as "Stranger Things," "Extraction," "Narcos: Mexico," "The Protector," "Klaus," "The Witcher," and Old Guard with Hindi dubs or subtitles.

Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi.” Monika Shergill VP-Content, Netflix India