NETFLIX LAUNCHES NEW USER INTERFACE IN MELAYU

Netflix launched its new user interface (UI) in Bahasa Melayu today. The integration allows users to navigate the UI, read title names and synopses, and watch shows and movies with Bahasa Melayu subtitles and dubs. “Netflix believes in giving members control over their entire entertainment experience, and we are delighted that they are now able to choose to enjoy Netflix in Bahasa Melayu," a Netflix spokesperson said. "This surely will improve their viewing experience and better suit members who prefer consuming Netflix in their national language."

The Bahasa Melayu UI option gives consumers native to the language flexibility as they'll have the ability to switch their profile to  Bahasa Melayu from the Language option in the ‘Manage Profiles’ section on their desktop, TV, or mobile browsers. Sign-ups to search rows, collections, and payment will also be available in the language across all devices.

 Netflix members can set up to five profiles in each account, and each profile can have its language setting. Netflix members outside of Malaysia will also have the option to switch their user interface to Bahasa Melayu. The streaming giant will invest in more viewing features such as Smart Downloads, Parental Controls, and the Top 10 row.

The service will also bring Malaysian stories to the slate for a global audience. The content includes the new stand-up special Dr. Jason Leong: Hashtag Blessed by Malaysia’s very own doctor-turned-comedian Dr. Jason Leong, and the new romantic comedy movie from Adrian Teh, Pasal Kau!. Malaysian members' favorite Netflix shows and films such as Stranger Things, The Witcher, Kingdom, The Umbrella Academy, will also be available in Bahasa Melayu subtitles.