According to a report from the research firm Ampere Analysis, Netflix is about to end up yet another solid year, adding over 15 major new pay-TV partners in 2019 and becoming available to almost half of all pay-TV homes. This sums up to more than 300 million households worldwide subscribed to operators offering access to the streaming giant through their set-top boxes, thanks to an increasing number of alliances and partnerships in order to broaden audience and guarantee growth on both ends.
In Western Europe, three quarters of pay-tv subscribers have contracts with Netflix’s partner operators, with also a significant reach in North America’s households, its home base, where 86% of pay-TV subscribers can catch the streaming service on their cable operator’s devices.
Ampere Analysis affirms that all these major partnership deals, have given Netflix massive access to nearly half of all global pay-TV subscribers outside China and generated a distinct shift in the industry, as more and more of the streaming giant’s traditional competitors are considering similar strategies.
“Netflix has yet to attract many of the large pay TV operators in Central and South America, Asia Pacific (APAC) and Central and Eastern Europe (CEE), though it is steadily working on increasing its reach. These markets (excluding China) play host to almost 400 million pay-TV subscriptions, and Netflix currently has around 40 million subscribers in these territories, making these key target areas for the streamer to pursue,” said Elinor Clark, Analyst from Ampere Analysis, which also pointed out that these partnerships can be lucrative for pay TV operators, providing them with an additional revenue stream.
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