ODMedia AND Sofie’s Choice seals a strategic partnership

The move pairs ODMedia’s global tech-driven media solutions with decades of Nordic market expertise, strengthening its reach in a region known for high-end content production and distribution.

2 APR 2025

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ODMedia, a global leader in digital media services, is strengthening its footprint in the Nordic region through a strategic partnership with Copenhagen-based Sofie’s Choice. This collaboration, led by industry experts Sofie Wanting Hassing and Jacob Harregaard, will enhance ODMedia’s ability to provide premium digital media solutions tailored to the region’s dynamic content landscape.

“This expansion aligns with our vision of global growth powered by local expertise,” said Sjef Pijnenburg, CEO of ODMedia. “The Nordic market is a key focus for us, and with Sofie and Jacob’s unparalleled knowledge of the region’s media landscape, we are confident this partnership will allow us to better serve local platforms, producers, and distributors.”

Sofie Wanting Hassing and Jacob Harregaard bring extensive experience in content aggregation, distribution, film finance, production, and commercial media strategy. Hassing has been instrumental in numerous high-profile films and TV productions, while Harregaard has held key commercial roles at Nordisk Film Distribution and Warner Music International.

“By joining forces with ODMedia, we are combining decades of expertise to offer unparalleled digital media services uniquely tailored to the Nordic content industry,” said Hassing and Harregaard in a joint statement. “ODMedia’s global reach, cutting-edge technology, and reputation for excellence make them the ideal partner to help us maximize opportunities for Nordic content.”

“Our presence in the Nordics strengthens our ability to collaborate with local content creators and distributors, offering the full scope of our digital media solutions to this dynamic market,” said Marijn Poeschman, Head of Sales at ODMedia. “With this partnership, we reaffirm our commitment to providing the highest level of service, combining our trusted expertise with a deep understanding of local industry needs.”

With over twenty years of experience, ODMedia has built a reputation as a trusted partner for the world’s largest streaming platforms. Its deep expertise in content aggregation, digital rights management, play-out, high-end localization, and advanced media technology solutions has positioned it as an industry leader, consistently recognized for excellence by all the major platforms.

A trusted global partner in digital media, ODMedia is recognized as a Netflix Preferred Fulfillment Partner (NPFP) of the Year 2024 for EMEA, an Amazon Prime Video Preferred Vendor, an Apple TV Preferred Plus Partner, and a YouTube Premium Partner. The company’s state-of-the-art technology, proprietary media workflows, and commitment to quality have earned it a strong position as a preferred digital media service provider worldwide.