23 NOV 2022

Parrot Analytics partners with Asharq Network to leverage Asharq-Discovery FTA channel

Through the partnership, Parrot Analytics will help the Asharq Network understand local content preferences in the MENA region.

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Parrot Analytics has partnered with Asharq Network, a multiplatform service that includes Asharq News (a 24/7 Arabic-language multiplatform news service), and Asharq Business with Bloomberg, offering business and financial news, and Asharq Discovery.

“We are excited to partner with Parrot Analytics on this venture to revolutionize the process of content selection for our MENA viewers.” said Nabeel Al Khatib, General Manager of Asharq News. “By helping us acquire and optimize our FTA offering for the best documentaries, lifestyle, reality and infotainment shows, Parrot Analytics' audience demand data will be a key ingredient to create consumer experiences that lead to maximum viewership and growth.”

Asharq Network is owned by the Saudi Research and Media Group (SRMG). The company hopes to pair its knowledge with Parrot Analytics’ expertise in the global and MENA streaming space to help Asharq Discovery understand which titles, particularly documentaries, will resonate the most among audiences throughout the region. Asharq’s partnership with Parrot Analytics will build on the company’s dedication to leveraging ground-breaking technologies and global entertainment analytics to ensure its audiences have access to the region’s most in-demand content.

Asharq-Discovery's launch planning is currently underway, with the aim for the new service to be available to end-users in 2023 via broadcast, streaming and third-party local apps, with a catch-up facility available on over-the-top (OTT) platforms. In under two years, Asharq News won 33 awards, most recently by Fast Company, for “Most Innovative Company Award” in the media category. Fast Company Awards selected 42 companies making the most significant impact with their initiatives across 25 categories.

“We are delighted to work with Asharq-Discovery to help uncover content and genre trends in the MENA region as we bring our global audience expertise to the Asharq team,” said Laurine Garaude, EMEA Partnerships Director for Parrot Analytics. "As the leading global content measurement company, we are looking forward to powering Asharq-Discovery’s content strategy and giving this new service the best chance for success in this highly competitive market."

We are excited to partner with Parrot Analytics on this venture to revolutionize the process of content selection for our MENA viewers. By helping us acquire and optimize our FTA offering for the best documentaries, lifestyle, reality and infotainment shows, Parrot Analytics' audience demand data will be a key ingredient to create consumer experiences that lead to maximum viewership and growth.” Nabeel Al Khatib General Manager, Asharq News

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