Peacock appoints Annie Luo as EVP, global partnerships

NBCUniversal in the US has appointed Hulu exec Annie Luo as EVP of global partnerships and strategic development for its streaming service Peacock.“We are thrilled to bring Annie’s expertise to the stellar leadership team of streaming executives at Peacock and build upon the incredible momentum and success to date,"commented Matt Strauss, Chairman, direct-to-consumer and international for Peacock at NBCUniversal.

In her new role, Luo will lead teams responsible for driving growth via existing strategic partnerships, and will collaborate with stakeholders across Comcast, NBCUniversal, and Sky on the development and execution of global streaming strategies. Based in Los Angeles, the executive will report to Peacock president, Kelly Campbell. “Annie is an exceptional, respected industry leader with a deep understanding of the global streaming landscape,” Strauss said.

As the service awaits a rise in figures through the upcoming Olympics and Super Bowl, Luo joins Peacock from her role as SVP of business development and operations at Disney-owned streamer Hulu, where she was responsible for key strategic partnerships, long-range planning, new business model development, and cross-company operational alignment.

Before working at Hulu, Luo spent several years with McKinsey & Company as a founding member of their Global Consumer Tech and Media practice; spent six years as the head of media, entertainment and information practice at the World Economic Forum; and held numerous roles across companies including BBC Worldwide (Asia), CNBC, and Bloomberg.