13 AGO 2020

PEACOCK’S FREE VERSION ACCOUNTS FOR 90% OF ALL ITS VIEWERS

Recently released data indicates that ad-supported version of service was most popular in comparison to other new streaming services' first two weeks in the market.

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According to data gathered by streaming media guide Reelgood, free viewers contributed to 90% of NBC Universal’s Peacock‘s streaming between 17-30 July. The evident popularity of the AVOD Peacock product will vindicate NBCUniversal’s risk-taking, with the service recently announced as hitting 10 million users.

Peacock Free generated 8.8 times more activity than Peacock Premium. Similarly, Disney+ in its first two weeks saw seven-times the activity on Peacock Premium, and Apple TV+ was 1.5 times higher in the same period. HBO Max’s activity was also similar. Almost all Peacock streaming in the last two weeks of July happened on the free tier. All the SVODs offered a free seven-day trial period.

The large budget streaming service launched on 15th July with a free-to-view tier featuring over 13,000 hours of programming, and two paid-for tiers with over 20,000 hours of content, live sports including 175 exclusive English Premier League football matches from the 2020-21 season. The free version includes a total of 672 movies and 249 TV shows, while Premium subscribers have access to 730 movies and 269 TV shows.

Peacock’s three plans besides its Free version, which offers users 93% of the TV shows and 92 percent of the movies available on Premium with ads, also include a USD 4.99-a-month Premium plan, which includes Peacock’s full content library with ads; and the USD 9.99-a-month Premium Plus plan, which features all content ad-free.