6 JUL 2020

PHILO KEEPS $20 PRICE POINT, PLANS TO ADD TWO CHANNELS

Its getTV and INSP addition will bring the lineup to 60 channels. Aside from its cost effective price point, the service will also offer Starz and Epix as premium add-ons and a seven-day free trial for new users.

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Despite the price increase announcements made by its digital competitors, YouTube TV, and fuboTV, Philo said it's not raising its cost-effective monthly price of USD 20. "As we continue to gain momentum and subscribers, we believe we offer something different than our competitors who are increasingly upping their prices to attempt to break even. We believe our 'skinny bundle' is the only solution for cord-cutters looking for value," a Philo rep added. 

According to a company representative's conversation with Next TV, the service will add two additional channels, getTV and INSP. The additionals will bring the channel lineup number to 60. The service will also offer a seven-day free trial for new users.

The San Francisco-based vMVPD start-up is the latest virtual pay-TV service to make marketing decisions after Google's announcement last week that its YouTube TV service would rise from USD 50 a month to USD 65. FuboTV also announced last week that it is raising its price from USD 60 to USD 65 following its first-ever program licensing deal with Disney.

The service recently began offering Starz and Epix as premium add-ons. While Philo TV doesn't have every major cable network in its lineup, it features numerous popular channels, such as  A&E, AMC, Comedy Central, Food Network, HGTV, ID, Lifetime, MTV, Nickelodeon, OWN, Tastemade, WE TV, and many more.

As we continue to gain momentum and subscribers, we believe we offer something different than our competitors who are increasingly upping their prices to attempt to break even. We believe our 'skinny bundle' is the only solution for cord-cutters looking for value.” Philo Representative

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