Pluto TV and TP Vision, the company responsible for the design, production, marketing, and sales of Philips branded TVs, announced a new partnership to launch Pluto TV’s Free ad-supported streaming TV services (FAST) on the Philips Smart TV platform across Europe and Latin America. The deal spans more than 25 territories across Europe and Latin America, including the UK, Ireland, France, Spain, Italy, Germany, Switzerland, Austria, Norway, Sweden, Denmark, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.
Through the partnership, Philips Smart TV owners can now access hundreds of Pluto TV curated FAST channels across a wide range of content spanning different categories, including movies and television, comedy, reality, crime, classic TV, game shows, gaming & anime, music, kids and more, available directly from the Pluto TV app on Philips devices. The Pluto TV App is already available on all Philips 2023 model TVs featuring TP Vision’s own improved Smart TV platform and will also be shortly available on earlier 2021/2022 models via an over-the-air automatic update.
Olivier Jollet, Executive Vice President and International General Manager at Pluto TV said: “We are thrilled to partner with TP Vision to bring Pluto TV curated experience to millions of Smart TV viewers across so many territories. This deal is a great opportunity to bring Pluto TV to an increasingly large audience and a testament of our commitment to building strong partnerships that make our service accessible to audiences worldwide.”
Commenting on the new partnership, Kostas Vouzas, CEO of Europe & Americas at TP Vision, added: “We have made a significant investment in both developing the scope of our in-house Smart TV platform and on improving its functionality to be able to guarantee that Philips’ Smart TVs are among the easiest, fastest and most intuitive sets currently available. Part of that process is to ensure that our customers have the easiest access to the very best content – and for both subscribed and free services. Partnering with Pluto TV represents a clear advance to our offering and brings a huge increase in content to a very large potential audience. Pluto TV will play a central role in ensuring that our customers enjoy a truly enhanced viewing experience”.