Prime Video is set to enhance its streaming experience by introducing AI-powered dubbing for select licensed movies and series. The initiative aims to overcome language barriers, making a broader range of international content accessible to viewers worldwide. This technology-driven approach will provide dubbed versions for titles that previously lacked localization, further expanding Prime Video’s global reach.
“At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation,” said Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios. “AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable.”
Increasingly, customers are eager to enjoy series and movies, regardless of where they are created. AI-aided dubbing in English and Latin American Spanish will be available initially on 12 licensed movies and series, including titles such as "El Cid: La Leyenda," "Mi Mamá Lora," and "Long Lost."
This AI-aided pilot program is a hybrid approach to dubbing in which localization professionals collaborate with AI to ensure quality control. AI-aided processes like this one, which incorporate the right amount of human expertise, can enable localization for titles that would not otherwise be accessible to customers.
Features including subtitles, captions, audio descriptions, and dubbing are essential to providing the best streaming experience possible. And with over 200 million customers worldwide, Prime Video is dedicated to providing more language options so you can comfortably enjoy as many movies and series as possible, no matter where you live.
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