Prime Video increases its investment in Nigeria

Global streaming service Prime Video increased its investment in Nigeria with the announcement of two Local Amazon Originals for Nigerian customers: “Gangs of Lagos” and “LOL: Last One Laughing Naija.”

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Ayanna Lonian (Director of Content Acquisition & Head of WW Major Studio Licensing Strategy), Ned Mitchell (Head of Originals for Africa & Middle East) and Wangi Mba-Uzoukwu (Head of Nigerian Originals)

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Global streaming service Prime Video increased its investment in Nigeria with the announcement of two Local Amazon Originals for Nigerian customers: “Gangs of Lagos” and “LOL: Last One Laughing Naija.” The news comes as Prime Video’s first local marketing campaign for Nigeria launches and customers are now able to sign up to the streaming service in local currency, Nigerian Naira.

Now for 2300 NGN per month, customers in Nigeria can sign up for a Prime Video membership at PrimeVideo.com and enjoy a great selection of entertainment, including global Amazon Original movies and TV series, popular Hollywood titles, exclusive Nollywood movies, and local Nigerian Originals coming soon. Prime Video members can stream, download and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com. Customers can also control the amount of data they use by selecting Good, Better, or Best streaming quality, or download on their mobile device for offline viewing later.

“We’re delighted to be increasing our investment in Prime Video for customers in Nigeria, making it a truly localized experience. From local payment and a full-scale local marketing campaign, to more local content specifically for Nigerian customers, our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services,”  said Josh McIvor, Director of International Expansion at Prime Video

“We know our customers want to see locally relevant faces, places, and stories alongside our global content on Prime Video, so we’re excited to be bringing Nigerian customers these brand-new local Amazon Originals, ‘Gangs of Lagos’ and ‘LOL: Last One Laughing Naija,’ which will complement our growing selection of Nollywood and African series and movies. The news signals our continued commitment to the Nigerian TV and Film industry, bringing the very best of authentic, homegrown stories to not only our customers in Nigeria, but also Prime Video members around the world,”  added Wangi Mba-Uzoukwu, Head of Nigerian Originals at Prime Video.

“Gangs of Lagos” is a high-stakes, gritty, and hard-hitting action crime-thriller, with an authentic storyline centred on a group of friends who each have to navigate destiny, growing up on the bustling streets and neighbourhood of Isale Eko, Lagos. Meanwhile, “LOL: Last One Laughing Naija” is an unscripted series, where a group of comedians compete to be the “Last One Laughing.”

Our investment in Nigeria is a significant step towards our broader expansion plans in Africa and our ambition to be the most local of global streaming services” Josh McIvor Director of International Expansion at Prime Video