22 APR 2021

ROKU LAUNCHES ITS "ROKU ORIGINALS" BRAND WITH QUIBI'S SHOWS

Deriving from its partnership with Quibi, the streaming outlet will add 75 originals, including a dozen series that have yet to be released will join the 25,000 free title catalog. Additional information related to the launches will be announced next month.

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Roku announced that the content it acquires from its deal with Quibi in January will be re-branded as “Roku Originals” and launch on The Roku Channel. "Roku Originals" will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the Roku platform, for viewers in the United Kingdom. “Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku.

Over 75 Roku Originals, including a dozen unreleased series, will debut for the first time on The Roku Channel this year, set to join the outlet'a diverse lineup of more than 25,000 free movies and programs. Additional details on the launch of Roku Originals will be disclosed in approximately a month. With entertainment shows, documentaries and unscripted series, Roku Originals will give its viewers access to some of the most popular titles in Hollywood.

 In addition to Roku streaming players, The Roku Channel is available on Hisense Roku TV models plus NOW TV and Sky Q devices. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it's relevant, fun, and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth,”  Patel said. “The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”

No specifications have come up relating to when the titles will begin to air, or what consecutive order they will air in, though they will most likely debut after Quibi's original content. Some of the popular talent featured in the launch include Anna Kendrick, Idris Elba, and Liam Hemsworth.

We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it's relevant, fun, and thought-provoking TV that has something for everyone from the best talent in Hollywood.” Sweta Patel Vice President of Engagement Growth Marketing, Roku