USA: Roku leads in time spent among FAST consumption

Roku is the #1 TV Operating System by time spent in the U.S., with twice the usage of the next largest TV Operating System, according to Comscore's Connected TV Intelligence (CTVi). The Roku Channel reaches the largest percentage of households compared to other well-known ad-supported channels.

The Roku Channel reached at least 1 out of every 4 streaming TV households, which amounts to more than half the total streaming TV households using FAST channels in the U.S. (41.5 million) in February 2024. Among other FAST providers, The Roku Channel has the largest share of total CTV hours watched.

Anna Miller, Head of Roku Ad Measurement, said: "As streaming measurement evolves, Comscore's market leading cross platform measurement is helping ensure our advertisers unlock the full value of their investments on Roku and reach all audiences with precision."