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New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.

Data from Comscore demonstrates the exponential growth of the sector in the region and the opportunities it represents for businesses and brands.

Comscore’s CTVi revealed that The Roku Channel reached at least 1 out of every 4 streaming TV households, which amounts to more than half the total streaming TV households using FAST channels in the U.S.in February 2024.

National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.