SamsungTV Plus and ODMedia launch MojiTV in the Netherlands

Samsung TV Plus has partnered with ODMedia to launch MojiTV in the Netherlands. “The growth of Samsung TV Plus has everything to do with the quality and variety of local content. Families are increasingly turning to ad-supported video services as a source of quality entertainment," Andrea Schumacher, Business Development Lead, Samsung TV Plus Benelux said. "Through this exciting partnership with OD Media and their linear /FAST kids channel MojiTV, we are now able to bring familiar and well-loved kids TV brands to our free, easy-to-access Samsung TV Plus service in The Netherlands.”

The kid's channel features popular programs such as "Peter Rabbit," "Care Bears," "The Smurfs," "Cry Babies," several titles of Efteling TV such as "Leren met Joki" and "Sprookjesboom" and much more. Beginning March 10th, families in The Netherlands can enjoy MojiTV for free through Samsung TV Plus, available on all 2017-2022 Samsung Smart TVs. The addition of ODMedia’s MojiTV to Samsung’s rapidly growing channel lineup also represents the first local kids’ channel to launch on the Samsung TV Plus service in The Netherlands.

Initially launched on Amazon Prime in November 2020 as a paid channel then added as a free channel, with selected content, on YouTube in 2021, MojiTVhouses many well-known IPs and hundreds of hours of content to offer a wide collection of national and international current and nostalgic brands as well as entertaining movies and series for the entire family to enjoy. “We are very proud to launch MojiTV on the Samsung TV Plus video service," Sjef Pijnenburg, CEO of ODMedia said. "This new offering will not only entertain children and families alike but also creates new revenue possibilities with full IP control for our clients.”

Established in 2004 by Sjef Pijnenburg, ODMedia has strategic partnerships with all the global VOD platforms. In addition to offering the full range of technical-delivery services, ODMedia acts as an aggregator for the major platforms, providing digital-rights management, monetisation, target audience development, and cross-promotion. It also manages linear and non-linear channel playout for SVOD, AVOD, and TVOD. “Samsung TV Plus is a rapidly expanding pioneer in the streaming space and was a natural next step for MojiTV. We are thrilled to be a part of their growing channel lineup and look forward to entertaining new audiences in The Netherlands,” added Petrina Nagtzaam, ODMedia Sr. Project Manager, Kids.