Struum, the new streaming service from former Disney and Discovery executives, is officially launching to the public. This platform lets viewers access more than 1000 shows and movies from over 50 content providers with one monthly subscription.
Struum simplifies streaming by providing viewers access to many of their favorite brands where they can search, seamlessly discover and redeem new content across services using credits. The service offers a wide variety of programming including renowned documentaries, indie films, lifestyle series, classic films, true crime, LGBTQ+, and multicultural programming, as well as other beloved TV shows and movies.
The Firstlight Media platform, built on Gen5 architecture, harnesses an array of cloud-native technologies that allows Struum to aggregate and make available content from around the world, to enable content providers to maintain their own brands within the Struum ecosystem, and to drive personalization across the full range of networks – all while supporting Struum's novel, credits-based business model.
Initial partners include Tastemade, Tribeca, Cheddar News, Kocowa, Dekkoo, Magellan TV, History Hit, Gusto, Young Hollywood, Indieflix, Filmbox, Echoboom Sports, Social Club TV, Cinedigm, Magnolia Pictures, Little Dot Studios, Group 9, Stingray, and Filmhub.
"At Struum, we are reducing the barrier for consumers to access the content they want. Once on the service, Struum provides better content discovery and recommendations, giving any content provider the ability to build a thriving audience. Firstlight Media's cloud-based platform offers the scalability, the agility and the extensibility that will make it possible for our content partners to connect with viewers across genres, geographies and screens," said Eugene Liew, Co-Founder and Chief Technology Officer for Struum.
Juan Martin, CTO and Co-Founder of Firstlight Media, added: "The complexity of hosting, delivering and personalizing experiences across dozens of brands at launch requires extreme cloud orchestration and a multi-tenant approach. Using a technology stack that is unparalleled in the OTT industry, we're making it possible for Struum to create a new content experience that stretches the limits of viewer discovery and engagement".
At Struum, we are reducing the barrier for consumers to access the content they want” Eugene Liew Co-Founder and Chief Technology Officer for Struum
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