NFL+, the National Football League's exclusive streaming subscription service, officially launches today. The platform offers access to live out-of-market preseason games across all devices, live local and primetime regular season and postseason games on mobile devices, live local and national audio for every game, NFL Network shows on-demand, NFL Films archives, and more.
NFL+ will not initially include exclusive regular-season games, although it could eventually depending how viewership habits evolve in the years to come, according to Hans Schroeder, Executive Vice President and Chief Operating Officer of NFL Media. The league has locked up its local broadcast rights for the next seven to 11 years.
"Today marks an important day in the history of the National Football League with the launch of NFL+. The passionate and dedicated football fans are the lifeblood of the NFL, and being able to reach and interact with them across multiple platforms is incredibly important to us. We look forward to continuing to grow NFL+ and deepening our relationship with fans across all ages and demographics, providing them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games," said NFL Commissioner Roger Goodell.
According to the league, NFL+ marks the next evolution of the NFL's direct-to-consumer offering, building upon what it developed with NFL Game Pass. NFL+ is available in the NFL App across all app stores for US$4.99/month or US$39.99/year. Fans can upgrade to NFL+ Premium for US$9.99/month or US$79.99/year, which offers all of the features of NFL+ as well as full and condensed game replays and the All-22 Coaches Film.
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