6 MAY 2025

Annecy MIFA 2025: Canadian producer Michael Hirsh to give a Keynote

Hirsh will reflect on his four decades in the animation industry and will be joined by Christian Davin, President of Cartoon on June 10.

Michael Hirsh

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Michael Hirsh, renowned Canadian producer of children’s programming and author of the recently published book, "Animation Nation: How We Built a Cartoon Empire", will reflect on his four decades in the animation industry at this year’s Mifa.

Celebrating its 40th anniversary, Mifa will welcome Hirsh as a Keynote Speaker, looking back on his years in the animation industry while tracing a parallel path with the Market’s journey since its founding in 1985. Michael’s Keynote takes place on June 10, at the Impérial Palace - Étage 1 - Salle de l'Europe.

Hirsh comments, “I have attended the Annecy Festival since its inception. It is a great honor to be the Keynote Speaker at this momentous occasion. I look forward to sharing my insights and meeting with old and new colleagues.”

In this keynote, Hirsh will offer insights into 40 years of Canadian animation, exploring its evolution, current challenges, and outlook. Joined by Christian Davin, President of Cartoon, the conversation will delve into the founding of Nelvana in 1971, its major impact on the growth of the Canadian worldwide animation sector, the creation of Studio Ellipse in partnership with Nelvana, the company’s transformation over the years, and the broader consolidation of the industry. Hirsh will also share with Davin his perspective on the future of streaming and the opportunities it presents for non-U.S. players.

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