Last Friday, the hybrid format of Conecta Fiction's 2020 edition came to an end. The two weeks of on-site meetings were held in Baluarte, Pamplona (September 1-3) and at the same time the online platform offered content to all those accredited online (September 1-11). For its digital platform, Conecta Fiction Reboot enhanced its internal messaging tool to keep up with its original essence of networking and alliance creation in a virtual setting.
In total, the market had representatives from 20 countries and a total of 477 accredited professionals. Despite the circumstances and the impossibility to travel, 47% of the participants opted for the hybrid package that allowed them to attend physically or virtually, according to the final decision of each of them. Ultimately, almost a quarter of the accredited participants (120) traveled to Pamplona to participate in the event.
Producers, talent and broadcasters were the top three profiles in the hybrid edition of Conecta Fiction Reboot, replicating the same numbers as in June. In terms of the origin of the participants, in addition to Spain, which accounted for 60% of the total, the United States, France, Mexico, the United Kingdom and Argentina (in that order) were the countries with the highest participation rate in the September edition.
"In this edition we wanted to go beyond the data. We wanted to send a message of support to the sector and the creative and production activity, but it is also important to emphasize that the support has been mutual and therefore we are grateful and satisfied to have been able to execute both phases of the event as planned: in June the virtual edition and in September the hybrid edition. The past months have been a great deal of effort, but also of much learning and we hope to be able to meet in person once again in a new edition of Conecta next year," said Géraldine Gonard, Director of Conecta Fiction.