Isabelle Hen-Wollmarker and Javiera Balmaceda
With less than a month to go before Conecta Fiction & Entertainment 2024, the participation of international entertainment figures as attendees and speakers continues to be confirmed for the eighth edition, which promises to set a new standard in terms of quality, effectiveness in meetings, and networking opportunities offered by its program.
Conecta Commissioners Pitching Sessions -new to this year's program, will be a key part of the event. Top programming executives from leading channels and platforms in America, Europe, and Spain will take the stage individually to explain their programming policies and decisions.
In the session will be the presence of Leonardo Aranguibel, VP of Production, Head of Production Operations & Strategy, The Walt Disney Company Latin America - USA; Mariana Pérez, VP, Head of Development and Production, The Walt Disney Company Latin America - Argentina; Pablo Ghiglione, Head of International Co-productions, Globo - Brasil; Jarmo Lampela, Head of Drama, YLE & NEW8 - Finland; Rita Gargano, Development Executive International Co-productions, RTI - Mediaset Group (MFE) - Italy; Wolfgang Feindt, Commissioning Editor, ZDF - Germany; Michele Zatta, Commissioning Editor, International Coproductions Rai Fiction, RAI - Italy; Javier Pascual y Alejandra Arostegui, Disney + - Spain; Alberto Carullo, VP MAX Local Original Production Iberia & Italy, Warner Bros Discovery; Susana Herreras, Gerente de Contenidos de Producción en Ficción Original, Movistar Plus+ - Spain; Maria José Rodríguez, Head of Spanish Originals, Prime Video - Spain; Daniel Gilgado, Head of Original Content and Exclusive Acquisitions Rakuten TV – Spain; José Pastor, Film & Fiction Director, RTVE - Spain; Diego del Pozo, Gerente de Ficción, Atresmedia TV - Spain.
Each executive will discuss programming trends and provide valuable insights into their operations, including what they seek and the needs and interests of their companies. This is an exceptional opportunity for attendees to hear first-hand about the future plans and priorities of the leading content investors in the entertainment industry. The sessions will be open to all participants and the press.
SPECIAL SESSIONS
Javiera Balmaceda, Amazon Studios Head of Originals for Latin America, Canada, Australia & New Zealand, will bring a Keynote at Conecta FICTION. She will address crucial industry topics, including how creatives and executives balance creativity with strategic and commercial needs in audiovisual production. She will discuss the impact of marketing and finance departments on the creative process and how uncertainty is managed in a saturated market. Additionally, she will explore the role of transmedia projects in today's industry.
On the other hand, Isabelle Hen-Wollmarker, expert in marketing, media, and innovation, and former Head of Red Bull Media World & Immersive Experiences will bring a Masterclass in the Toledo event. She will introduce the audience into the future of entertainment marketing, where vision shapes viewer experiences and fuels engagement like never before. Through showcasing examples of marketing brilliance, she will inspire the audience to harness their creative potential. This masterclass is a journey into the heart of creative strategy, uncovering the artistry and innovation that captivate and maintain audiences across the globe.